Maeson

Maeson’s mission is to eliminate plastic waste in groceries by selling popular pantry staples in reusable packaging. Customers shop for groceries on Maeson’s website, and the company delivers the products in reusable jars. Maeson then picks up all empty jars, offering customers credit toward their next purchase.

Our team set out to address the impact of single-use plastics on the environment. We began by collecting relevant data through in-depth market research on the subject. We then devised a solution and a viable business model to tackle the problem. Afterward, our team proceeded to develop the branding, including packaging, 3D concepts for the machine, as well as the go-to-market strategy.