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Your partner
My mission is to help entrepreneurs launch new CPG brands or grow their existing businesses. Whether you just have an idea or looking to expand your product line, I can help with anything from product R&D to branding and go-to-market strategy.
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discover
our process
Ideation
Usually, the best ideas are solutions to problems you’ve faced yourself. Together, we will brainstorm the best way to turn an idea into a problem-solving product.
Market Research
This step involves rigorous, in-depth research on the market size, target audience, and competitors of your product. It helps identify the demand and viability of your business.
Brand Design
The focus here will be on identifying the brand aesthetic that best represents the product and resonates with the target demographic.
Product Sourcing
Finding a supplier can be a challenging task, as factors such as cost, local versus imported sourcing, quality, minimum order quantities (MOQs), and production capacity—just to name a few—must all be considered when identifying the right partner. I have extensive experience in knowing what to look for when selecting co-packers and manufacturers that align with your business model and brand identity.
Testing and Launch
Once you have a finished product, it’s time to put it into the hands of the consumer. I can help you develop the best strategy to launch your product in the D2C or retail space. This includes finding a reliable fulfillment partner and selecting the right digital tools for customer acquisition and data collection.